01 / RECOGNIZE THE RISK

Is your child really safe?

When children experience abuse, bullying or online grooming, around 90% of their mothers do not find out right away—even though you haven’t noticed anything unusual about your child…

Would your child tell you?

02 / LOOK BEYOND THE SILENCE

Does your child really tell you everything?

This is one of the biggest misconceptions. Around 90% of children who experience abuse, bullying or online grooming do not say no—and do not tell their mothers.

It is not because they are afraid. They do not even realize they are being harmed.

Does familiar mean safe?

03 / QUESTION THE ASSUMPTION

Is everyone around your child a good person?

More than 90% of those who abuse children are people the child knows. They may be teachers, friends, relatives or even classmates whom you and your child trust.

People you would never have imagined could cause harm.

Are boys really safer?

04 / SEE THE RISKS TO BOYS

Does having a son really mean less to worry about?

According to global data, boys aged 0–18 are more likely than girls to experience abuse, bullying, abduction and online harm, yet their experiences are less likely to be promptly discovered by parents or others.

Meet Safety Officer Dad

05 / MEET US

Safety Officer Dad

With over 20 million mothers following him across online platforms, Safety Officer Dad is a pioneer in child safety education and protection in China. Over the past decade, he has helped more than 100,000 parents and children in China and overseas, using professional safety education to help protect children from abuse, bullying, getting lost, abduction and online grooming.

06 / GET IN TOUCH

Contact us

For children aged 0–14 and their parents, we focus on preventing abuse, school bullying, getting lost, abduction and online grooming, and helping children stay safe online. Contact us for safety education or if your child has already encountered a problem.

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